About the Client

Our client is a Canada-based manufacturer of premium decorative and seamless surface solutions, catering to residential, commercial, and architectural projects across North America. The brand is known for its expertise in microtopping, terrazzo, resin, and epoxy-based surfaces, offering modern design finishes that blend aesthetics with durability.

Despite strong brand credibility in the offline design and construction space, the client’s digital presence did not reflect its leadership. The website lacked visibility on key search terms, and organic inquiries from architects and contractors remained low.

The Problem

Prior to the engagement, the company's website failed to gain substantial online visibility for mission-critical keywords in the natural stone and supplier categories. Although their inventory featured sought-after stones such as Alaska White Granite, Titanium Gold Granite, and Bianco Carrara Marble, limited organic traffic meant missed opportunities for new inquiries, showroom visits, and direct sales. The business struggled to demonstrate its breadth of product offerings to a wider online audience.

‍Our Approach

We adopted a comprehensive SEO-led growth plan combining technical optimization, strategic content, and authority-building initiatives:

• Keyword Research & Mapping: Identified 40+ high-intent keywords relevant to decorative surfaces, epoxy floors, and microtopping applications across residential and commercial markets. Mapped keywords to respective landing pages to maximize search intent alignment.
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• On-Page Optimization: Optimized metadata, header structures, and internal linking. Refined page copy for user engagement while embedding priority keywords naturally. Improved readability and content flow for better user retention.
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• Technical SEO Improvements: Enhanced page load speed, improved image compression, fixed crawl issues, and added structured data markup for better visibility in Google’s rich results.
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• Content Development: Created SEO-driven blogs like “Why Microtopping is Redefining Modern Interiors” and “The Benefits of Seamless Resin Surfaces in High-End Design.” These helped establish topical authority and improved keyword clustering around key product categories.
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• Link-Building & Authority Growth: Secured high-quality backlinks from North American architecture and construction directories, design blogs, and trade listings to boost the website’s domain authority.

Results at a Glance

• 25+ high-intent keywords ranked on Google within 90 days
• Organic sessions grew by 32% month-on-month
• Top-ranked keywords: Microtopping Canada, Resin Flooring, Decorative Concrete Surfaces, Epoxy Flooring Manufacturer
• Average keyword position improved from 54.2 → 19.8 across tracked terms
• Engagement rate improved by 28% with better content structuring and UX
• Steady inflow of project-based inquiries from interior designers and contractors

The Takeaway

This case highlights how a premium Canadian manufacturing brand achieved measurable digital growth through structured SEO. By combining keyword intelligence, technical precision, and thought-leadership content, the brand:

• Gained visibility in competitive design and construction search spaces
• Attracted project-driven organic leads
• Strengthened its brand credibility across Canada and North America

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If your business operates in a niche manufacturing or design segment and seeks stronger digital discovery, a data-led SEO approach can help you turn visibility into long-term brand equity.

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